fan foundry

If you are a fanfoundry, you are focused on recurring revenue, customer lifetime value, and share of wallet, and you are embracing social channels to excel.

Think of the world as a nearly frictionless network, a customer experience ecosystem, an expanding set of interconnected social, mobile and online touchpoints that span the arc of each customer relationship – each as unique as a thumbprint. 

Are you:

• working together to improve customer engagement at each touchpoint?
• measurably improving engagement, service, learning, satisfaction, reputation, loyalty and revenue?
• facilitating your socially networked audiences as they engage, converse, align, and express their values in ways that build loyalty and shape your brand?
• monitoring the conversations to help you make informed decisions and improve responsiveness?

Having helped a number of organizations measurably improve ROI by improving audience engagement, we are prepared to listen, evaluate, recommend and implement solutions to help you succeed.

The Drivers

• Technology –  increasingly mobile, it advances faster than most organizations can keep up
• Customers – enabled by technology, customers now have greater influence; satisfaction or competition are both just a click away
• Fragmentation – Choosing and managing channels begins with deep profiling and frank capability assessment
• Finances – increasingly constrained budgets make every decision more critical; organizations that invest in improving their content, community and commerce systems generally experience higher sales, higher revenue and better customer retention

The Challenge
The success of any organization requires a holistic approach, an integration of customers, partners, communities, enabling technologies, and internal organizational systems and groups.

The Service – the “3 C’s”

Content – Content is still king.  Whether it is delivered to a full screen or handset, via a website, microsite, app, blog, micro-blog, videocast, podcast, tweetmeme, webcast, event, sign, person or white paper, we help you analyze your story arc, planning and developing content that aligns your strategy and your audience.  We work with your product and brand stewards to measurably extend reach and resonance, so your visibility is improved.

Community – Listening and interacting with buyers, customers, markets, and your extended ecosystem is essential for mutual success.  Where are the influential networks and nodes?  How do they prefer to engage?  How can you engage with them in a human voice and create value together?  Whether you seek a full-blown, community-driven platform, or simply require some engagement guidance, we are here to help.

Conversion - Turning the dotted lines of engagement into a direct link to ROI requires alignment of people, processes and technology, and possibly doing things differently.  We are expert at helping organizations tune and and align their strategy and  systems to measurably improve their financial results.