How’s that social channel working for ya?


If you are a social marketing professional and haven’t checked out #SMChat on Thursdays, you may be interested in this week’s installment. Chris nicely sums up the preface to this week’s chat with the existential question: what’s it all worth?  He includes some helpful self-test questions for practitioners to assess the value of their social channel efforts.  Hope to see you on the call!

Here’s Chris’s article…

 

Most social networks are built without a design. We follow, we like, we get followed, and *POUF* we’re connected to lots and lots of people, some friends and quite a few strangers. Now what? What value can be gained? That of course is the main unsolved riddle of social media for most people. The initial […]

via Building A Social Network: Value, by Design — #SMCHAT

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