About / Contact


Ed Alexander headshot cropped

Put simply: we help you treat people well.

“Ed Alexander is a leading edge sales and marketing technologist who understands the big picture when it comes to generating business.” – VP Sales, international SW company  

“Fantastic job keeping our brand top of mind and engaged socially.”  – Marketing Director, F/G500 client

“FanFoundry has been and continues to be our “go-to” as we transition to a cloud-based, data-driven infrastructure.”   – CEO, global marketing agency

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We help you treat people well by aligning the people, process and technology of your sales, marketing and service organization.   With a number of company and product launches, F/G500 and SME growth stories and liquidity events to our credit, we have proven expertise in creating lasting, positive change.

We measure success the same way you and your customers do: long term value.  Whether you prefer an advisory relationship, a direct contributor role or a project-based engagement, we organize to help your team exploit a niche and stand tall. Strong in brand activation, sales / marketing / service integration, choice architecture, community building, and all the tools, technologies and techniques that make those things happen, we help our clients treat people well.

Based in the heart of Boston’s technology corridor, with a global virtual team and diverse client experience worldwide, we tend to engage with clients who demonstrate and execute on a “triple bottom line”: people, planet, profit.   You can read more about that at our Social Climate Group companion blog.

This blog is a forum for sharing our expertise and experiences with clients and friends.  Material that appears here mainly reflects our opinions, research and experience.   Any mention of client work is free publicity for them, and not part of any service agreement.

Contact Information

phone:  +1 (781) 492-7638 (USA East)         email:  ed@fanfoundry.com

Some Current & Past Clients

Business Services

DBM (acquired by Lee Hecht Harrison)

Market Vantage LLC

Global Strategic Management Institute

ThomsonLearning

Consumer (Food & Beverage, Entertainment)

Boston Beer

Carol Kent Yacht Charters 

TourismFiji

Financial (Banking, Finance, Insurance, Real Estate) 

East Boston Savings Bank

Fidelity Investments

Fleet Bank / Bank of America

State Street Bank

Thomson Financial

Healthcare, Medical & Life Sciences

Genzyme

SmithMedical

New England Pathology (acquired by SmithKline)

Media

MobilBoards

Piehead Productions

QVew

Nonprofit 

Boston Greenfest

North Shore Technology Council 

Technology

Analog Devices

Bull HN

Cherry Semiconductor

Cura Software

Flextronics

Hitachi

HP

IBM

MACOM 

Nexaweb

RoamBOOST

Simplex

Sustainable Minds

XOSoft (acquired by Computer Associates)
Google+

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